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Library Research Guides

FASHN 398 - Professor Umhauer (Spring 2020): SWOT Analysis & Value Proposition

Feasibility Analysis & Value Proposition

Perform a SWOT analysis of your business. Remember the strengths and weaknesses are internal and the opportunities and threats arise externally. Summarize in paragraph or matrix format.

What is your competitive advantage? Summarize the business positioning in one sentence that distinguishes your products or services from others being offered to the market segment.

eBooks - General Business

To access an eBook: 

  1. Click on the title link
  2. (If off campus login with your eServices w# and password)
  3. On the left click on PDF Full Text to read the book in your browser (it is not recommended that you Download the eBook)