Look up a local business (or type of business) and see what kind of consumers shop there, where else they shop, and how much they typically spend.

Articles about market research and consumer behavior in various industries.

The North American Industry Classification System (NAICS) is used to classify businesses according to the type of work they do. (It replaces the older SIC code system).

Knowing the NAICS code for your industry is helpful when using certain websites or library books.

Choose "Business & Economics" and then "Business Source Complete"