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FASHN 398 - Professor Umhauer (Spring 2021): SWOT Analysis & Value Proposition

Feasibility Analysis & Value Proposition

Perform a SWOT analysis of your business. Remember the strengths and weaknesses are internal and the opportunities and threats arise externally. Summarize in paragraph or matrix format.

What is your competitive advantage? Summarize the business positioning in one sentence that distinguishes your products or services from others being offered to the market segment.

eBooks on General Business Resources

To access an eBook: 

  1. Click on a title from the list below.
  2. Then click on the EBSCO Academic eBook Collection link.
  3. Login with your eServices user name and password.
  4. Then you will be able to navigate the chapters of the book on the left hand side.