How do you define/describe your competition? Identify both direct and indirect.
Identify three competitors by name and describe using a minimum of five descriptors for each company: Product/service, price range, quality, unique features, channels of distribution, promotion, geographic location.
What strategy will you use to outperform your competition? Describe your strategy by answering the questions:
What will be better or different about the products and services that will be sold by the business?
To make it as successful as possible, which customers should be the focus of the business?
What will be better or different about the way the products and services are produced and delivered to those customers?
3 - eBooks on Fashion Marketing
To access an eBook:
Click on the title link
(If off campus login with your eServices w# and password)
On the left click on PDF Full Text to read the book in your browser (it is not recommended that you Download the eBook)